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What is Wrong with UX

Dec 22, 2015

In this episode, Kate and Laura discuss the one weird trick to doing better customer interviews. Ok, it's not really a trick, but it is weird. When conducting research, interviewers often behave very differently than they would normally, creating a sort of Research Persona or Character that helps them build rapport quickly and get participants to open up and share. 

Drink Pairing: Wassail (that's a thing, right?)

Music: The Future Soon by Jonathan Coulton